The Problem
There was a need for Trader Joe's mock advertisement posters to reflect their brand. Main elements within the posters were required to be designed physically by hand and later photographed. It was decided that Trader Joe's signature brown paper bags would be hand-cut and used to create advertisement posters that points back to their authenticity.
Target Audience & Objective
The target audience are individuals who do not yet shop at Trader Joe's as well as those who are current customers that support brands who focus on authenticity and eating well. The objective is to expand Trader Joe's audience and strengthen their current audience for the purpose behind their brand.
Timeline
This project was completed in four weeks.
Raw Images
Concept Development
