The Problem
A need for a mock advertisement posters to reflect a brand's identity.
My Role
→ Create advertisement posters for Trader Joe's brand in which the main elements are designed physically by hand and photographed.
→ Hand-cut Trader Joe's signature brown paper bags to point back to their brand's authenticity.
Target Audience & Objective
The target audience are individuals who do not yet shop at Trader Joe's as well as those who are current customers that support brands who focus on authenticity and eating well. The objective is to expand Trader Joe's audience and strengthen their current audience for the purpose behind their brand.
Timeline
This project was completed in four weeks.
Raw Images
Concept Development
