Won a Silver ADDY Award at the 2024 American Advertising Awards
Integrated Brand Identity Campaign Category
The Problem
There was a need for a fictitious advertising campaign for an event related to creativity. It was then decided that the campaign would be designed for Disney’s Destination 23 (D23), an annual event for the ultimate Disney fans. It was then essential for the campaign to be full of imaginative, exciting, colorful, and intentional branded items to stay true to Disney’s style.
Target Audience & Objective
The target audience are those who hope to experience magic at Disney’s D23 and know which individuals will be speaking at the event. The objective is to create a campaign with ticket tiers that causes the audience to become excited to know what magic Disney will be creating in the coming year.
Timeline
This project was completed in five weeks.
Deanna Marsigliese, a potential speaker at this event, is shown with sketches from films she has worked on as well as her own personal sketches. Mickey Mouse's three lines seen on his iconic gloves, abstracted Mickey Mouse heads, a Mickey Mouse tail, and Disney's magical sparkle are featured throughout. The pixie dust behind the speaker is being created by Tinker Bell from Peter Pan, seen in the top left corner of the poster.
Josh D'Amaro, a potential speaker at this event, is shown with sketches related to his career. Mickey Mouse's three lines seen on his iconic gloves, abstracted Mickey Mouse heads, a Mickey Mouse tail, and Disney's magical sparkle. The magic dust behind the speaker is being created by the Genie's lamp from Aladdin, seen in the center of the bottom of the poster.
Kira Lehtomaki, a potential speaker at this event, is shown with sketches from films she has worked on. Mickey Mouse's three lines seen on his iconic gloves, abstracted Mickey Mouse heads, a Mickey Mouse tail, and Disney's magical sparkle are featured throughout. The magic snow behind the speaker is being created by Elsa from Frozen, seen in the top right corner of the poster.
The WISH Pass for Disney’s Destination 23 Expo is connected to the poster in which the Genie’s lamp from Disney's Aladdin is creating a magical background behind Josh D'Amaro! This is the lowest ticket tier for my campaign for Disney's D23.
The PIXIE Pass for Disney’s Destination 23 Expo is connected to the poster in which Tinker Bell from Disney's Peter Pan is sprinkling pixie dust behind Deanna Marsigliese! This is the second highest ticket tier for my campaign for Disney's D23.
The ROYAL Pass for Disney’s Destination 23 Expo is connected to the poster in which Queen Elsa from Disney's Frozen is creating snow with her magic powers behind Kira Lehtomaki! This is the highest ticket tier for my campaign for Disney's D23.
Pin Design
Notebook Design
Reusable Water Bottle Design
Mood Boards & Process Pages
The direction that was chosen was very on-brand for Disney as it displays the magic in playful imagination, expression, and color of the company as a whole.
2024 American Advertising Award Ceremony, Inland Empire
My project won a Silver ADDY Award at the 2024 American Advertising Awards in the Integrated Brand Identity Campaign Category.
