The Problem
The need for a unique brand design for the Graphic Design Mentorship Program at California Baptist University (CBU), known as SIDEKICK. This brand was in need of a logo that reflected CBU’s Graphic Design Program and could be paired with designs to promote events and the mentorship program.
Target Audience & Objective
The target audience are students in CBU’s graphic design program along with those interested in joining the program or parents of future CBU students. The objective is to create inviting events for students that are promoted by fun designs to further the community within the design program at CBU.
Timeline
Branding was completed in two days. Each event promotion was created and intentionally planned over two months.
Information Cards
9x16 Instagram story promotional post (digital)
11x17 poster (for print)
4x5 cards (for print)
Movie Night Event
Each element was hand-illustrated and related to Pixar Studios' Ratatouille.
11x17 poster (for print)
11x17 poster (for print)
9x16 Instagram story promotional post (digital)
10x10 Instagram grid promotional post (digital)
Boba Cafe Event Tea Flavors & Menu
Creative Loft Night Event
11x17 poster (for print)
9x16 Instagram story promotional post (digital)
10x10 Instagram grid promotional post (digital)
Valentine's Event
11x17 poster (for print)
9x16 Instagram story promotional post (digital)
10x10 Instagram grid promotional post (digital)
Community Building
Mt. Rubidoux Hike
Students that are part of our SIDEKICK program had the opportunity to get off of their computers and be outdoors on a hike.
Students at the top of Mt. Rubidoux
Students watching the sunset at the top of Mt. Rubidoux
Students hiking Mt. Rubidoux
SIDEKICK Kickoff Event
SIDEKICK members were invited to enjoy an evening filled with fun games, snacks, and community to kickoff the school year.
SIDEKICK Mentorship Leads
SIDEKICK members enjoying fun games
SIDEKICK members
Graphic Design Mandatory Meeting
The SIDEKICK Team introduced the SIDEKICK membership program fosters community within the Graphic Design program at California Baptist University. We created graphics for students to be able to learn more about the purpose of the program and how they could easily sign up to become a member.
The SIDEKICK Team
SIDEKICK Mentorship Leads introducing the program to Graphic Design students
Valentine's Event
Students part of SIDEKICK were invited to enjoy a fun evening full of doodling, community, snacks, drinks, and music.
SIDEKICK Mentorship Leads
Doodles created by students
