The Problem
The need for a fictitious advertisement done through photo or vector-based motion design to promote a company, film, product, or any related subject. Once it was decided to create a vectorized advertisement for Disney and Pixar’s “Inside Out” film, it was imperative for the motion design to present an imaginative story including certain characters and scenes shown throughout the film through various textured elements to engage the audience.
Target Audience & Objective
The target audience are children as well as parents with children who enjoy films full of emotion and intentional storytelling. The objective is to lead viewers of the advertisement to view the film after being introduced to the characters as well as reflect on what is going on inside their head.
Timeline
This project was completed in five weeks.
Design Boards
Mood Boards & Storyboards
