Won a Bronze ADDY Award at the 2025 American Advertising Awards
The Problem
The need for a playing card deck design that primarily relied on typography for various elements.
My Role
→ Intentionally design individually patterned playing cards.
→ Incorporate texture, layering, and modern beach/boho designs to the cards.
Extra-Role Initiative
→ Create 31 cards with hand-crafted patterns rather than the simple 12 that were required.
Target Audience & Objective
The target audience are people who wish to use a card deck that is modern yet playful in its design. The objective is to create functional yet visually pleasing card designs that are different than any card deck seen on the market.
Timeline
This project was completed in three weeks.
Mood Board & Concept Development
